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Cosmetic dentistry is normally used to describe any type of
dental work which improves the look of bite, gums, and teeth. It is also
commonly used to describe any work done to improve the health of the mouth and
to correct any abnormalities. Generally, cosmetic dentistry deals with
aesthetic dental surgery, which aims at improving the 'appearance' of the teeth
rather than their 'function'.
Market Dynamics
Increasing focus on aesthetic appeal is expected to propel
growth of the cosmetic dentistry market. For instance, according to a 2018
survey by Global Data, around three quarters of South Korean men undertake a
beauty or grooming treatment at least once a week. Moreover, increasing
expenditure on personal care products is also expected to aid in growth of the
market. For instance, according to the U.S. Bureau of Labor Statistics, average
annual expenditure on personal care products in the U.S. increased from US$ 707
in 2016 to US$ 768 in 2018.
Increasing geriatric population is expected to offer
lucrative growth opportunities for players in the cosmetic dentistry market. For instance, according to the U.S. Census Bureau, the
U.S. geriatric population is expected to reach 77 million by 2034. Moreover,
increasing number of dentists is also expected to aid in growth of the market.
For instance, according to the American Dental Association, the number of
dentists in office in the U.S. increased from 199,486 in 2018 to 200,419 in
2019.
Launch of virtual services during the COVID-19 pandemic is
expected to aid in growth of the cosmetic dentistry market. For instance, in
April 2020, Cigna Corporation, a U.S.-based health services organization, launched
Dental Virtual Care, a virtual care solution, for dental issues during the
COVID-19 pandemic.
Among regions, North America is expected to witness
significant growth in the cosmetic dentistry market, owing to increasing number
of dentist visits in the region. For instance, according to National Center for
Health Statistics’ 2018 report, 84.9% of children aged 2-17 years visited a
dentist in 2017, in the U.S.
Competitive Analysis
Major players operating in the cosmetic dentistry market
include, Danaher Corporation, Align Technology, Dentsply Sirona, 3M, Zimmer
Biomet, Biocon, Shofu Dental Corporation, Thommen Medical, and Den Tech.
Major players in the cosmetic dentistry market are focused
on launching new products to expand their product portfolio. For instance, in
January 2020, Dentsply Sirona launched CEREC Primemill, a grinding and milling
machine with 7-inch touch interface, an integrated camera for scanning blocks
with compatible data matrix code, and an RFID scanner for reading tool
information.
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