Outdoor LED Displays Market is Rapidly Expanding with Panasonic Corporation Providing 600 LED Digital Signage Displays and Audio Solutions to National Stadium in Tokyo

 

An outdoor LED display is a great way to grab the attention of passersby on your property. In this age of consumerism, it is important that you advertise your business or products in as many areas as possible. If you have a large open space or patio, it may be your best bet to promote your business using an outdoor LED display. These devices are great for promoting your business to all corners of your property.

Significant advantages provided by LED displays over conventional display options are expected to drive growth of the global outdoor LED displays market. LED displays are significantly better than conventional display options since they are energy-efficient, extra durable, and eco-friendly. Many countries have started implementing stringent energy policies, which has increased the adoption of LED displays in indoor as well as outdoor settings. The outdoor LEDs can save as much as 50% of energy as compared to conventional technologies including LCD and plasma with a reduced carbon footprint. For instance, in October 2020, Absen Inc. entered into a contract with Malaysian Airport Holding Berhad to build an LED display at Kuala Lumpur International Airport. Hence, such factors are expected to drive growth of the global outdoor LED displays market during the forecast period. Furthermore, increasing number of construction projects namely shopping malls and multiplexes are expected to propel the global outdoor LED displays market growth in the near future.

Rising preference for online advertisement and high capital investment required for the installation of LED displays is expected to hinder the global outdoor LED displays market growth in the near future. However, increasing implementation of interactive and 3D format as well as technological advancements can present lucrative growth opportunities in the global outdoor LED displays market. Among regions, Asia Pacific is expected to witness significant growth in the global outdoor LED display market. This is owing to growing investments to enhance viewer experience and rise in sports and promotional events in the region. Furthermore, North America is expected to register a robust growth rate, owing to high demand for customized solutions and increasing use in prominent public places such as Times Square, The Broadwalk, etc.

Key players involved in the global outdoor LED display market are Shenzhen Dicolor Optoelectronics Co. Ltd., LG Electronics Inc., Lighthouse Technologies Ltd., Barco N.V., Barco N.V., Galaxia Electronics, Panasonic Corporation, Daktronics Inc., Electronic Displays Inc., Toshiba Corporation, Sony Corporation, Data Display Co. Ltd., and EKTA Ltd.

For instance, in January 2020, Panasonic Corporation delivered 600 LED digital signage displays and audio solutions to National Stadium in Tokyo.

Set Top Box Is an Integral Part of the Television Industry

 

A set top box is a hardware device that receives a digital signal, decodes it, and displays it on television. A computing device is required to convert a digital signal into an analog signal. Thus, a chipset is embedded in the set top box. In some broader context, set-top boxes are also known as receivers that receive a broadcast signal. The set top box demodulates the received broadcast signal in audio and visual content that can be captured, recorded, and displayed. Set-top boxes are often used in various satellite and cable television applications.

In terms of geography, the set-top boxes market is divided into six regions, such as North America, Europe, South America, Asia Pacific, the Middle East, and Africa. On the basis of technology, the market is divided into different types, such as cable, IPTV (internet protocol television), DTH/satellite, and other types such as DTT (digital terrestrial television) and OTT (Over-The-Top). Technological advancements, such as the introduction of 4K TV’s, are expected to augment the market growth. Moreover, setting up 4K set-top boxes is a major initiative by many operators to enrich customer satisfaction. For instance, in September 2019, ZTE Corp. introduced far-field 4K AI STB S200 at the 2019 International Broadcasting Convention. The new 4K set top box is an all-in-one home assistant with functions, such as home networking, home media sharing, home control, smart speaker, and IPTV/OTT services.

Moreover, the government regulations mandating the installation of set-top boxes are expected to drive the set-top boxes market growth. For instance, the Government of India has made set-top boxes mandatory through an amendment to the Cable Television Networks Act. India is a huge market for set-top boxes. As of the end of September 2019, there were around 69.30 million subscribers in India. Moreover, the highest subscriber base was also recorded in 2019, according to the Telecom Regulatory Authority of India.

The growing integration of OTT (Over-The-Top) and IPTV (internet protocol television) is also expected to augment the set-top boxes market growth. Moreover, key players operating in the market are focused on developing and launching new products in the market to strengthen their product portfolio and market presence. For instance, in 2020, ZTE Corporation launched three products, such as Far-field 4K AI Soundbar STB 3000, ZTE ZXV10 B866V2-H STB (set top box), and ZTE ZXV10 B836CT STB (set top box), at the 2020 International Broadcasting Convention. Technological advances have increased the demand for set-top boxes integrated with several innovative features.

How VR has Revolutionized Gaming Industry?

 

Virtual reality technology in gaming is the active application of a three-dimensional (3D) artificial environment to computer games. The VR environment is created with the help of VR software and specialized devices and offered to the end user in such a way that it supersedes the real-world environment. This way, it creates a suspension of disbelief and allows a user to experience the VR environment. There three major technologies included in VR gaming namely head-mounted displays, which are very popular and have the same quality of video as the traditional gaming monitor, and surround sound systems that will produce a surround sound experience. The third type of technology is motion-based games. In this system, the gamer is tracked by the game and can move around the environment. With these types of systems, you can move around the virtual world with your head movement but if you are playing the traditional games this isn't possible and you will feel like you are inside a compute.

Market Drivers

Growing availability of theme-based and griping games in VR format is expected to drive growth of the virtual reality in gaming market during the forecast period. Many gaming companies are focused on introducing novel PC and console-based games in VR format, in order to provide an immersive and enhanced experience to end users. For instance, in August 2019, VRGO Ltd., a U.K.-based VR company, introduced VRGO MINI, a gaming chain accessory for users to enjoy intuitive and comfortable seated movement. Therefore, such factors are expected to drive growth of the virtual reality in gaming market during the forecast period. Moreover, increasing disposable income is expected to propel the virtual reality in gaming market growth over the forecast period. According to the World Bank, in 2018, national income per capita was US$ 9,290, which increased from US$ 7,627 in 2008.

Market Restraint

Lack of awareness regarding the technology since it is the nascent stage, as well as compatibility issues, are expected to hamper the virtual reality in gaming market growth over the forecast period.

Market Opportunity

Advent of new start-ups can present lucrative growth opportunities in the market. Many gaming start-ups are incorporating different features of virtual reality in gaming, in order to provide an enhanced experience.

Competitive Section

Key companies operating in the virtual reality in gaming market include Oculus VR, Google LLC, HTC Vive, Samsung Corporation, Intel Corporation, Microsoft Corporation, Nintendo Co Limited, and Virtuix Omni.

For instance, in October 2020, HTC Vive introduced Cosmos Series x AORUS 15G, a combination of VR headset and laptop.