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Anti-counterfeit packaging solutions such as radio-frequency
identification (RFID), forensic techniques, 2D barcodes, holograms, and more
are used to protect customers from counterfeit products. Secure packaging plays
a key role in preventing the counterfeiting of any product. Anti-counterfeiting
packaging provides a secure and safe packaging solution to the product, in
order to eliminate infringement and counterfeiting.
Stringent laws and regulations enforced by governments are
expected to drive growth of the global anti-counterfeit packaging market during
the forecast period. The government of many countries has enforced stringent
regulations and laws to curb the counterfeiting of products. Furthermore, in
September 2020, the International Trademark Association (INTA) announced to
step up its efforts to combat counterfeit products with new laws under
consideration. Moreover, in December 2019, in the U.S., the SANTA Act (Stopping
All Nefarious Toys in America Act) was introduced that set requirements for online
marketplaces selling toys to verify seller information and disclose it to
consumers. Such stringent laws are expected to drive growth of the global anti-counterfeit
packaging market during the forecast period. Furthermore, rising focus of
manufacturers on brand protection is expected to boost the global
anti-counterfeit packaging market growth over the forecast period.
However, massive initial costs coupled with high R&D
investment and the existence of technologies that are non-deterrent to
counterfeits is expected to hinder the global anti-counterfeit packaging market
growth in the near future. Besides, increasing demand from emerging economies
coupled with availability of remote authentication of products technology can
present lucrative growth opportunities in the global anti-counterfeit packaging
market. Among regions, Asia Pacific is expected to witness significant growth
in the global anti-counterfeit packaging market during the forecast period.
This is owing to rapid development of application industries. China holds the
dominant position in the Asia Pacific regional market, owing to presence of
major pharmaceutical companies.
Key players operating in the global anti-counterfeit packaging
market are Avery Dennison Corporation, Impinj, Inc., CCL Industries Inc., 3M
Company, Savi Technology, Inc., Zebra Technologies Corporation, Authentix,
Inc., Sicpa Holding SA, E.I. Du Pont De Nemours and Company, Applied DNA
Sciences Inc., and Tracelink Inc.
For instance, in November 2020, Amazon partnered with the U.S.
Government’s National Intellectual Property Rights Coordination Centre (IPR
Centre) to prevent fake goods from entering the country. This joint operation
will analyze data and conduct targeted inspections at the U.S. ports of entry,
in order to prevent entry of counterfeit products in the U.S. supply chain.
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