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Nutritional supplements are any dietary
supplement that is used to treat nutritional deficiencies in the body.
Nutritional supplements are intended to provide nutrients that may otherwise
not be consumed in sufficient quantities, for instance, amino acids, proteins,
minerals, vitamins, or other nutritional ingredients. Products are usually
ingested in liquid, tablet, or capsule form. However, at certain times in life,
many individuals often need more trace elements, minerals, vitamins, etc.
That’s when it is a good time to take supplements. The health benefits
associated with nutritional supplements are improved cardiovascular health and
reduction in signs of aging among others.
Increasing prevalence of chronic diseases
(such as diabetes, cancer, and heart disease) and the growing
geriatric population worldwide is expected to drive the growth of the nutritional
supplements market. According to the Centers for Disease Control and
Prevention (CDC), chronic diseases are the leading causes of death and
disability in the United States. Moreover, growing awareness among people about the benefits of dietary supplements
is also expected to propel the market growth.
However, the high cost of nutritional supplements and stringent government regulations are expected to hamper
the market growth.
Moreover, nutritional supplements
provide all the vitamins and minerals necessary for healthy nails, hair, and
skin. However, such products often contain large doses of minerals and vitamins
which may cause side effects such as diarrhea, constipation, and other stomach
problems. In terms of geography, the nutritional
supplements market is divided into six regions, such as North America, Europe, Asia
Pacific, South America, the Middle East, and Africa. North
America and the Asia Pacific are expected to witness substantial
growth in the market due to the increasing demand for nutritional
supplements and growing awareness among people about the
benefits of nutritional supplements in these regions.
For instance, in April
2019, Danone India (Nutricia International) launched Protinex Mango, a protein
supplement in India. Moreover, key players active in the market are adopting
various growth strategies such as
mergers and acquisitions, collaborations and partnerships, product launches,
etc. to strengthen their market position. For instance, in 2019, Nestle and Danone re-launched Melo (food drink) in
the health and nutrition segment to fortify its market presence. Moreover, in
April 2020, Esperer Onco Nutrition (India-based start-up) launched a range of
nutritional supplements
for cancer patients. The new range includes a set of three products targeting
the needs of cancer patients who are at different stages (before, during, and
after) of the cancer treatment.
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