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Poultry are domestic birds kept primarily for their meat, their
eggs, or both. These are the birds that sit on windowsills, in cages, or in
large yards and they are usually the smaller ones. They are basically raised
for the production of meat or eggs to be used as food.
Increasing consumption and production of meat products is
predominantly fueling the market growth of the poultry. Growing awareness
regarding the health benefits of animal based protein such as eggs and meat is
again expected to foster market growth. Moreover, growing health-conscious
consumers coupled with the increasing demand for animal-based proteins from
athletes is also anticipated to propel the market growth. Furthermore, the
increasing focus of key manufacturers on expanding the production capacities of
the meat is further projected to augment market growth. For instance, in
October 2020, Atria has invested $183.7m, to construct a new processing plant
on its existing site located in Nurmo, Finland. The investment will also be
used to install new slaughtering, cutting, and packaging lines at the facility.
North America is expected to gain significant growth over the
forecast period and this is attributed to high consumption and production of
meat in the region. According to the North American Meat Institute, the meat
and poultry industry is the largest segment of U.S. agriculture. U.S. meat
production totaled 52 billion pounds in 2017 and U.S. poultry production
totaled 48 billion pounds in 2017. In 2017, the meat and poultry industry
processed: 9 billion chickens and 32.2 million cattle and calves. Moreover, the
U.S. exported 3.7 million MT of poultry and poultry variety meats in 2017. The
value was estimated at $4.5 billion.
Key Developments:
1. In August
2020, érola do Kikuxi farm, an integrated poultry producer in Angola is seeking
US$80 million financings, supported by the Angolan central bank to expand its
production capacity.
2. In June
2020, the government of the Union Territory of Jammu and Kashmir has launched
J&K Poultry Policy, 2020/Operational Guidelines to promote the
establishment of poultry units in the region and announced a dedicated UT
allocation of Rs. 50 crore as subsidy per annum for the establishment of
broiler/layer farms and other allied activities.
3. In March
2019, A’Saffa Foods, Oman’s poultry, snacks, and allied food producer, has
announced its plan to double chicken meat production capacity at its farm site
in Thumrait is on track.
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