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Release liners are used to prevent a sticky
surface from prematurely adhering. Release liners can be poly-coated-paper-based,
film-based, and paper-based or sometimes contain unique substrates such
as metalized films as their base. Release liners are coated (usually with
silicone) on one or both sides with a release agent to provide a release effect
against any type of viscous material such as mastic or an adhesive. Release
liners are widely used in medical applications such as metalized films/papers
as their base. Industrial application of liners covers roofing shingles, weatherproofing,
and insulation products. Moreover, it plays an important role in the applications
of self-adhesive products.
The increasing demand for industrial labels
is primarily driving the growth of the release
liners market. Labels account for a
substantial share in the overall packaging industry. Furthermore, technological
innovations such as bar codes, QR codes, RFID, and NFC display prices, details,
instructions, and discount offers or coupons, as well as growing digitization,
will further augment the release liners growth. Moreover, increasing
demand/consumption of packaged food or the growing popularity of packaged food
due to its large-scale benefits, including instant cooking, eating convenience,
and the ready-to-eat alternative is also expected to propel the growth of the
release liners market.
Apart from this, rapidly emerging/expanding
pharmaceutical, cosmetic, personal care products, and automobile industries are
also expected to boost the market growth. However, stringent government
regulations regarding environmental sustainability are expected to restraint
the growth of the market. The majority of the release liners are made of PVC
and HDPE materials which are hazardous to the environment and can also affect human
health. Strict FDA regulations and EU regulations have banned harmful materials
such as PVC. In terms of geography, the market
is divided into six regions, such as North America, Europe, Asia Pacific, South
America, the Middle East, and Africa.
In 2018, Asia Pacific dominated the market,
accounting for 32.0% of the market share in terms of revenue, followed by North
America and Europe, respectively. Moreover, key players in the market are
adopting various strategies (such as the development of next-generation release
liners, expansion of production facilities, etc.) to meet the increasing demand
for release liners. For instance, in 2017, Twin Rivers launched the next-generation
of Alliance Release, a base paper used in the production of silicone-coated
release liners. Moreover, in July 2018, ITASA opened a new production facility
for silicone paper and film in Mexico to position itself in the emerging
release liners market.
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