Flavor Enhancer |
Some of the key players in the global flavor enhancer market
are Givaudan, FIRMENICH SA, Takasago International Corporation, Sensient
Technologies Corporation, Mane, International Flavors & Fragrances Inc.
IFF, Senomyx Inc., Innova and DuPont Nutrition & Health, A & Z Food
Additives Co. Ltd., Kerry Group and Symrise.
Key Developments:
1. In July 2020, Zhou Nutrition has launched an innovative new
line, Zhou Nutrition Water Enhancers. Zhou Nutrition Water Enhancers are
available in six delicious natural flavors, and support a variety of wellness
needs, from hair and skin health to memory, and management of occasional stress
2. In August 2020, Lifted Made, a wholly-owned subsidiary of
Acquired Sales Corp., has launched flavored nano-CBD water enhancer packets
under Lifted Made’s flagship brand Urb Finest Flowers
3. In August 2020, Ocean Spray Cranberries, Inc. the human food
and beverage brand entered the pet industry with the launch of Tally-Ho™
functional water enhancers for dogs
Regional Insights:
North America is anticipated to attain significant growth in
the global flavor
enhancer market
in the near future. This is attributed to the increasing spending on the food
industry by consumers and the government in the region. This is augmenting the
demand for flavor enhancers from the food &beverage industry. As per stats
released by the United States Department of Agriculture, in 2019, Americans
spent an average of 9.5 percent of their disposable personal incomes on
food—divided between food at home (4.9 percent) and food away from home (4.6
percent).
What are Flavor Enhancers?
Flavor enhancers are types of additives that are widely
added into the food to modify the existing flavor and also enhance the taste
and texture of food. Flavor enhancers are widely used in food products such as
prepared meals, savory snacks, and condiments.
Market Drivers:
Changing food habits, growing disposable income of
consumers, and increasing adoption of the western culture around the globe are
key factors responsible for the growth of the flavor enhancer market.
Increasing consumption of snacks prepared meals, and condiments are also
uplifting the growth of the flavor enhancer market. In July 2017, PureCircle
the producer and innovator of great-tasting stevia sweeteners for the global
beverage and food industry has announced the launch of new stevia leaf-based
flavor enhancers. The increasing focus of key manufacturers on introducing such
variety in flavor enhancers is further anticipated to augment the growth of the
flavor enhancers market over the forecast period.
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