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Baby diapers are one of the most convenient products available in
the market today. A diaper absorbs urine or feces, either for adults or
children. The main types of baby diapers are disposable and plastic. A cloth
diaper bag is disposable and is made of materials like cotton, satin, and
spandex.
Market
Dynamics
Increasing population is expected to propel growth of the baby
diapers market. For instance, according to projections by Population Reference
Bureau (PRB) included in the 2018 World Population Data Sheet, the world
population is expected to reach 9.9 billion by 2050, up 2.3 billion or 29% from
an estimated 7.6 billion people in 2018.
R&D of biodegradable diapers is expected to offer lucrative growth
opportunities for players in the baby
diapers market. For instance, in July 2019, Huggies launched Huggies
Special Delivery, with a liner and waistband made from plant-based materials,
including sugarcane that provides better absorption and fit.
Decreasing birth-rate is expected to hinder growth of the baby
diapers market. For instance, according to National Vital Statistics System,
the provisional number of births for the U.S. in 2018 was 3,788,235,
registering a decrease of 2% from 2017 and the lowest number of births in 32
years.
Asia Pacific is expected to witness significant growth in the baby
diapers market, due to increasing rate of hospital delivery. For instance, according
to the National Health Commission, China's rate of hospital delivery remained
over 99% in recent six years, and the percentage in rural areas has seen a rise
from 51.7% in 1996 to 99.8% in 2018. Moreover, increasing urban population is
also expected to aid in growth of the market in Asia Pacific. For instance, according
to Macrotrends LLC, China urban population for 2018 was 823,827,650, a 2.52%
increase from 2017.
Competitive
Analysis
Major players operating in the baby diapers market include,
Kimberly-Clark Corporation, Procter and Gamble, Unicharm Corporation, Offspring
Inc., Svenska Cellulosa Aktiebolaget SCA, Kao Corporation, Johnson &
Johnson Services, Inc, Nobel Hygiene, Bummis, Fujian Shuangheng Group Co.,
Ltd., and Bumkins.
November 2020: Offspring Inc. collaborated with Uniqlo Co., Ltd.
is a Japanese casual wear designer, manufacturer and retailer, to launch
chlorine-free fashion diapers with a new range of collection themed Story Time
in 17 Uniqlo Malaysia outlets.
October 2020: Procter and Gamble announced that Pampers Pure
diapers now include a plant-based liner, enriched with shea butter, designed to
protect and care for baby’s skin.
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