Increasing Consumption of Vegan Food to Augment Growth of Global Pea Protein Market

 

ugment Growth of Global Pea Protein Market

Pea protein is a supplement which can be used in our daily lives to give us the protein that we require to sustain our body. It comes in powder form and derived from both the green and the yellow pea, Pisum Sativum, categorized in the legume category. Considered as an efficient supplement for an individual who is looking to get their protein intake up, pea protein is a well-known supplement that can help the individual in getting the protein that they need. Used as an alternative to other food items, it is mainly a source of essential protein derived from both the peas. As a substitute to other food items, it is also considered to be more effective as compared to whey protein supplements. Pea Protein helps in gaining and keeping the muscle mass that is required to maintain muscle tone and reduce the risk of gaining muscle mass due to fat accumulation. It also plays a vital role in aiding in the maintenance of the body's water balance as it helps in flushing out the toxins from the body.

Market Dynamics

Pea protein contains a significant amount of the essential amino acids that are responsible for stimulating the body's natural ability to create muscle tissues. It also aids in repairing and building up the muscles and tissues. This protein supplement is mostly made up of an amino acid called Lysine, which is present in abundance in pea, but is not found in sufficient quantity in most foods. It aids in repairing the muscle tissue and helping in building it up.

Increasing consumption of vegan food is expected to propel growth of the global pea protein market. For instance, according to The Vegan Society, the number of people consuming only vegetarian food in the U.K. increased from 276,000 in 2016 to 600,000 in 2019. 

High prevalence of lifestyle disorders is expected to offer lucrative growth opportunities for players in the global pea protein market. For instance, according to the American Heart Association's Heart and Stroke Statistics 2019 Update, around 48% of all adults in the U.S. suffered from some type of CVD in 2016.

However, availability of low cost alternatives such as milk protein, egg protein, wheat protein, and soy protein is expected to hinder growth of the global pea protein market.

Competitive Analysis

Major players operating in the global pea protein market include, Burcon Nutrascience, Cosucra Groupe Warcoing, Nutri Pea Limited, Sotexpro, Roquette Freres, Glanbia Plc., Fenchem Biotek Ltd., Prinova Group LLC, and Yantai Shuangta Food Co.

December 2019: Roquette announced the expansion of its range of premium plant-based proteins for the meat alternative sector at Food Ingredients Europe 2019.