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The growing global men's grooming industry is expected to surge through the predicted festive season on account of the growing awareness among the average male population about personal grooming across society all across the world. This has given rise to a greater demand for high-quality products that cater to the various needs of men. This has resulted in a rise in the popularity of the product ranges, which are targeted at both men and women. Manufacturers are continuously introducing various men's grooming products such as shampoos, conditioners, hairsprays, and more. These products are extremely effective in keeping both men looking and feeling great the entire day.
Changing fashion trend coupled with the increasing demand for
men's grooming products such as face creams, shaving foams, after shaving
lotions is projected to drive the market growth. Moreover, growing awareness
regarding self-care is also expected to augment the market growth. The
increasing disposable income of consumers is encouraging them to spend on men's
grooming products which is again contributing to the market growth of men's
grooming. Growing awareness regarding the grooming and an increasing number of
the manufacturer in the men's
grooming products industry is further projected to fuel the market growth
over the forecast period.
The Asia Pacific is expected to gain significant growth over the
forecast period and this is attributed to the growing awareness regarding
self-care coupled with the expansion of the e-commerce industry which is
boosting the sale of grooming products. Also, increasing men population and
massive demand for anti-aging scrubs, moisturizers, and whitening creams. The
influence of social media due to the increasing use of the internet is also
creating awareness regarding men's grooming products. India is adding 40
million new Internet users on an average every year, among the fastest in the
world. The online video audience in India is expected to grow to 500 million
users by 2020.
Key Developments:
In May 2020, Procter & Gamble's Gillette has launched King C.
Gillette, a new brand of men’s grooming tools and products, named after founder
King Camp Gillette. The King C. Gillette tools and facial hair care essentials
include a double-edged safety razor that was pioneered back in 1901 by King C.
Gillette and beard-care products such as beard wash and oil.
In July 2019, Royal Philips announced the launch of the latest
product in male grooming technology – the Philips OneBlade.
In August 2020, Marico has launched the brand-new Studio X Clean
and Fresh Men's soap under its complete male grooming brand named Studio X.
In August 2020, SkinKraft forayed into the men’s grooming market
with a customized men’s range in India. The new skincare launch aims to meet
the increasing demand for precise and effective skincare solutions in the men’s
grooming market in India.
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