Increasing Trend of Using Natural and Organic Cosmetics to Boost Demand for Herbal Beauty Products

 

The most important factor driving the increasing popularity of herbal beauty products is the growing consumer awareness about the detrimental effects of chemical-based beauty and skin care products on the body. Many consumers are becoming concerned about the health of their skin, the use of toxic ingredients in cosmetics products, and the environmental dangers posed by the use of artificial preservatives and fragrances. Additionally, many consumers are looking for products that provide a higher degree of personal attention to individual skin problems, including the use of herbal remedies and natural products to treat and prevent cosmetic problems.

Herbal beauty products have become increasingly popular in recent years, as a result of these consumer trends. Some of the ingredients commonly found in herbal skin care products include witch hazel, which exfoliates dead skin cells; shea butter, which softens and nourishes skin; and tea tree oil, which nourishes and hydrates. Other herbal extracts include calendula and rose water, which restore elasticity, as well as other soothing, nourishing, anti-inflammatory compounds that help to repair damaged skin. These and other effective ingredients make effective moisturizers and antioxidant protection for the skin.

Market Dynamics

Increasing trend of using natural and organic cosmetics for anti-aging, hair care, and others is expected to propel growth of the global herbal beauty products market over the forecast period.   Moreover, increasing expenditure on personal care products is also expected to aid in growth of the market. For instance, according to the U.S. Bureau of Labor Statistics, average annual expenditure on personal care products in the U.S. increased from US$ 707 in 2016 to US$ 768 in 2018.  

Significant growth in the e-commerce sector is expected to offer lucrative growth opportunities for players in the global herbal beauty products market over the forecast period. For instance, according to India Brand Equity Foundation, the e-commerce sector in India is expected to reach US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. 

Asia Pacific is the dominant region in the global herbal beauty products market, owing to increasing aesthetic appeal among the populace. For instance, according to a 2018 survey by GlobalData, around three quarters of South Korean men undertake a beauty or grooming treatment at least once a week.

Competitive Analysis

Major players operating in the global herbal beauty products market include, Weleda AG, Bio Veda Action Research Co., Arbonne International, LLC, Vasa Global Cosmetics, Klienz Herbal Pvt. Ltd., The Himalaya Drug Company, Shahnaz Ayurveda Pvt. Ltd, Lotus Herbals Limited, and Hemas Holdings PLC.

August 2020: Lotus Herbals Limited acquired organic skin-care and make-up company Vedicare Ayurveda, owner of the SoulTree brand, for an undisclosed amount.