Video Streaming Market Witnessing Significant Growth in China with High Penetration of Internet in the Country

 

Video Streaming

Video streaming media is multimedia data that is continually sent to and received by an end user, usually over the Internet, while being delivered via a personal computer system. The word to stream means the act of getting or sending media over a continuous manner to an intended recipient. In short, video streaming is transferring media items over the Internet in a pre-recorded or live way. There are many ways this can be accomplished, including by way of a phone line, an online computer service, or through the use of a television set.

The U.S. is witnessing increasing adoption of smartphones, which is expected to aid in growth of the video streaming market. According to Pew Research Center, as of February 2019, 81% of U.S. adults used smartphones compared to 77% in October 2018.

Video streaming media can be available for a variety of different services. Some examples include on-demand access to movies and television shows, pay per view programming, music videos, trailers, and photographs. On-demand video streaming services typically charge a monthly fee, while on-demand pay per view services may be available for free. The terms and agreements of on-demand services vary greatly from provider to provider but most often include the option of watching the media item as many times as you like, for an unlimited amount of time. Paid television services typically require a payment and then usually require a per-view purchase, although this depends upon the provider.

The video streaming market has also witnessed significant growth in China. According to China government-backed Market Intelligence & Consulting Institute and reported by China Internet Watch, internet penetration in China reached 61.2 percent in the first half of 2019, with 854 million internet users at the end of June 2019. Such increase in adoption of internet is offering lucrative growth opportunities for players in the market. Emergence of Covid-19 has further boosted adoption of video streaming.

Some of the advantages to video streaming services are the large variety of available programs and the fast delivery of video and audio streams. Another advantage is the ability to have continuous access to live streaming media without interruption. For example, when an event is starting or ending, you can continue to watch your favorite events without being left out of the action. A third advantage is the availability of various language and regional servers. Such advantages are expected to aid in growth of the video streaming market.