Increasing Focus on Aesthetic Appeal and Increasing Geriatric Population to Augment Growth of Sheet Face Masks Market

 

Sheet Face Masks Market

Sheet face masks are used to reduce the appearance of fine lines and to help with acne scarring, aging, and sun damage. There are many different types of sheet face masks on the market today. They come in many varieties like moisturizing, rejuvenating, anti-aging and skin tightening. Some contain fruit extracts like avocado and other natural oils and waxes. Some contain ingredients that help with circulation while others stimulate the skin. Most contain clay extracts that absorb excessive oil and help keep the skin supple. Using sheet face masks every day is important for people who suffer from acne, eczema, chapped lips and uneven skin tones. They also work well for people who suffer from rosacea, age spots and dullness. They are inexpensive and will last a long time.

Market Dynamics

Increasing focus on aesthetic appeal is expected to propel growth of the global sheet face masks market. For instance, according to a 2018 survey by GlobalData, around three quarters of South Korean men undertake a beauty or grooming treatment at least once a week. Moreover, increasing air pollution is also expected to aid in growth of the market. For instance, according to Health Effects Institute estimates (provided by University of Texas at Austin), air pollution was the fifth leading risk factor for mortality worldwide in 2019.

Increasing geriatric population is expected to offer lucrative growth opportunities for players in the sheet face masks market. For instance, according to the U.S. Census Bureau, the U.S. geriatric population is expected to reach 77 million by 2034.Moreover, increasing expenditure on personal care products is also expected to aid in growth of the market. For instance, according to the U.S. Bureau of Labor Statistics, average annual expenditure on personal care products in the U.S. increased from US$ 707 in 2016 to US$ 768 in 2018.    

Among regions, Asia Pacific is expected to witness significant growth in the sheet face masks market, owing to significant growth in the e-commerce sector in the region. For instance, according to India Brand Equity Foundation, the e-commerce sector in India is expected to reach US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. 

Competitive Analysis

Major players operating in the global sheet face masks market include, Sephora Inc., Boss Biological Technique Ltd., Kracie Holdings, Ltd., 3Lab, Innisfree, Bio-Republic Skin Care, Decleor, Starskin, and Yunos Co. Ltd.

2020: 3Lab announced to start new location at Neiman Marcus in Hudson Yard, NY and Beverly Hills, CA, U.S.