Medical Aesthetics Market Continues to Grow Owing to the Rising Demand for Surgical Procedures Related to Better External Appearances, Wellbeing, and Visible Skin Changes among Individuals

 

Medical Aesthetics

Medical aesthetics is a fairly broad field that covers several different, often overlapping sub-specialties. These include endocrinology, gynecology, pathology, radiology, gastroenterology, health care, obstetrics/maternity, orthopedics, pediatrics, physiology, psychology, statistics, and pharmacology. The field of medical aesthetics is increasingly expanding due to increasing numbers of people who have an interest in looking better and feeling better about their appearance. This interest has resulted in an expansion of the field into several subspecialties, which are described below.

One of the top five surgical aesthetic procedures is liposuction. Liposuction is a procedure used to remove pockets of fat from different parts of the body to improve facial features, such as an extra small smile, sagging skin around the eyes or lips, or fat deposits in the neck or waist. Other liposuction procedures include using liposuction to change the size and shape of tattoos, removing skin tags, wart formation on the face, flattening abdominal fat, reshaping the breasts after pregnancy, removing wrinkles, and improving the skin texture around the mouth, chin, and neck. Other surgical aesthetic procedures include laser lipolysis, adjustable gastric banding, lipoplasty, blepharoplasty, neck lift, chin and jowl reduction, laser facial resurfacing, and Botox injections.

Market Dynamics                                  

The main factor influencing the medical aesthetics market is the growing surgical procedures worldwide for advanced personal appearance. For instance, according to the Centers for Disease Control and Prevention, around 130,000 facelifts are performed in the U.S. and the numbers are increasing annually. According to Cosmetic Surgery Solicitors, the U.S. and Brazil accounted for more than 28.4% of cosmetic producers in the world in 2018. The top five surgical procedures that are done across the globe are ear surgery, fat grafting, rhinoplasty, gynecomastia surgery, liposuction, and eyelid surgery. Male patients are also continuously focusing on aesthetic procedures owing to the better results with lesser discomfort and downtime. This is estimated to propel the market growth of medical aesthetics. However, the social stigma, which is associated with aesthetic procedures and strict safety regulations related to these procedures can act as a main restraining factor hindering the growth of the medical aesthetics market.

This market is distributed in five regions that include Asia-Pacific, North America, Europe, Africa, and the Middle East, and Latin America. Among these, North America is expected to a significant share of the medical aesthetics market owing to the rapidly growing aesthetic procedures in the region. For instance, according to the American Society of Plastic Surgeons (ASPS), in the U.S., in 2018 there were over 17.7 million cosmetic surgeries performed. The medical aesthetics market in the Asia Pacific is estimated to witness significant growth owing to the rise of medical aesthetic procedures and products in the region.

Competitive Analysis

Key players operating in the medical aesthetics market include Solta Medical. Inc, Syneron Medical, Ltd., Galderma S.A., PhotoMedex, Inc., ZELTIQ Aesthetics, Inc., Lumenis Ltd., Mentor Worldwide LLC, Alma Lasers, Ltd., Allergan, Inc., and Cynosure, Inc.

In February 2021, Sidra Medicine introduced the Aesthetic Surgery and Medicine clinic for women.