Rise in the Number of Surgeries around the Globe Is Escalating the Growth of the Intraoperative Imaging Market

 

Intraoperative imaging is a medical term used to describe an imaging procedure used to view the internal organs of a patient. Typically, intraoperative imaging is used in the operating room to view internal organs before, during, and after surgery. Intraoperative imaging has expanded to include all parts of the body. It is now used for all ages and can be used in medicine for the prevention or detection of diseases and injuries that may have affected internal organs. Intraoperative imaging is used for many reasons in medicine. Some intraoperative imaging modalities allow the physician to know if a patient is improving before, during, and after surgery, and thus the potential for early recovery is greater.

The growing incidence of surgeries coupled with the growing advancement in technology is fueling the growth of the intraoperative imaging market.  According to the International Society of Aesthetic Plastic Surgery (ISAPS), there is a 7.4% increase in cosmetic procedures completed in 2019. The 7.4% increase is higher than in 2018 (5.6%). Both surgical and nonsurgical procedures increase in 2019 (7.1% and 7.6% respectively) compared to an increase only in nonsurgical procedures in 2018. The rising prevalence of chronic disease and increasing geriatric population which is creating advanced healthcare needs is again propelling the growth of the intraoperative imaging market.

North America is projected to gain significant growth over the forecast period and this is attributed to the high burden of chronic disease in the region due to the increasing geriatric population. According to the Rural Health Information Hub, the U.S. population is aging. At present, there are more than 46 million older adults age 65 and older living in the U.S.; by 2050, that number is expected to grow to almost 90 million. Between 2020 and 2030 alone, the time the last of the baby boom cohorts reach age 65, the number of older adults is projected to increase by almost 18 million. Moreover, the rapid adoption of advanced medical technologies is again augmenting the growth of the intraoperative imaging market.

Key Developments:

1.      In September 2019, Brainlab, the digital medical technology company has launched Loop-X™, the first mobile intraoperative imaging robot at NASS 2019 in Chicago. The Loop-X robotic architecture has a new standard in flexibility, which offer additional degrees of freedom to any surgical procedure

2.      In October 2017, IMRIS, the global provider of intraoperative imaging has launched its new corporate brand identity and its comprehensive consulting services approach during the 2017 Congress of Neurological Surgeons (CNS) Annual Meeting

3.      In September 2019, EchoPixel launched Intraoperative Device which can be used in complex and life-saving surgeries. The new device provides an interactive 3D holographic experience that physicians can use in the operating room or cath lab