An outdoor
LED display is a great way to grab the attention of passersby on your property.
In this age of consumerism, it is important that you advertise your business or
products in as many areas as possible. If you have a large open space or patio,
it may be your best bet to promote your business using an outdoor LED display.
These devices are great for promoting your business to all corners of your
property.
Significant
advantages provided by LED displays over conventional display options are
expected to drive growth of the global outdoor LED displays market. LED
displays are significantly better than conventional display options since they
are energy-efficient, extra durable, and eco-friendly. Many countries have
started implementing stringent energy policies, which has increased the
adoption of LED displays in indoor as well as outdoor settings. The outdoor
LEDs can save as much as 50% of energy as compared to conventional technologies
including LCD and plasma with a reduced carbon footprint. For instance, in
October 2020, Absen Inc. entered into a contract with Malaysian Airport Holding
Berhad to build an LED display at Kuala Lumpur International Airport. Hence,
such factors are expected to drive growth of the global outdoor LED displays
market during the forecast period. Furthermore, increasing number of
construction projects namely shopping malls and multiplexes are expected to
propel the global outdoor LED displays market growth in the near future.
Rising
preference for online advertisement and high capital investment required for
the installation of LED displays is expected to hinder the global outdoor LED
displays market growth in the near future. However, increasing implementation
of interactive and 3D format as well as technological advancements can present
lucrative growth opportunities in the global outdoor LED displays market. Among
regions, Asia Pacific is expected to witness significant growth in the global
outdoor LED display market. This is owing to growing investments to enhance
viewer experience and rise in sports and promotional events in the region.
Furthermore, North America is expected to register a robust growth rate, owing
to high demand for customized solutions and increasing use in prominent public
places such as Times Square, The Broadwalk, etc.
Key players
involved in the global outdoor LED display market are Shenzhen Dicolor
Optoelectronics Co. Ltd., LG Electronics Inc., Lighthouse Technologies Ltd.,
Barco N.V., Barco N.V., Galaxia Electronics, Panasonic Corporation, Daktronics
Inc., Electronic Displays Inc., Toshiba Corporation, Sony Corporation, Data
Display Co. Ltd., and EKTA Ltd.
For
instance, in January 2020, Panasonic Corporation delivered 600 LED digital
signage displays and audio solutions to National Stadium in Tokyo.
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