The Outbreak of COVID-19 to Augment Growth of the Patient Centric Healthcare App Market

 

The emergence of COVID-19 (the global pandemic) is driving the growth of the patient centric healthcare app market. Telehealth has the potential to address many of the key challenges in providing health services during the outbreak of COVID-19. Moreover, the pandemic has made video telemedicine the safest interactive system between patients and clinicians. For example, in May 2021, Proximus innovated in the field of e-Health with patient-centric teleconsultation app Doktr. The company announced the launch of Doktr, an innovative video teleconsultation service allowing patients with a basic primary care need to get in touch with a qualified doctor in a convenient and secure way.

A patient-centric approach is a way the healthcare systems can establish a partnership among practitioners, patients, and their families to align decisions with patients' wants, needs, and preferences. Patient centric health care app helps provide information and deliver services to patients regarding their health, thereby improving patient's health. It offers access to health information and easy connectivity between patients and doctors. Moreover, these apps help users to stay updated about medication times, number of calories consumed, dehydration level in body, etc. Therefore, there is an increasing demand for patient-centric healthcare around the world, driving the growth of the patient centric healthcare app market.

For instance, in May 2020, MyMedicNow launched a mobile healthcare app to bridge the gap between patients and doctors. The NEW app aims to help patients search for medical conditions and find related local healthcare providers quickly and efficiently. Moreover, the popularity of the patient centric healthcare apps has increased due to the increasing number of smartphone and the Internet users worldwide. The patient centric healthcare app market, in the Asia Pacific, is witnessing robust growth due to the increasing adoption of health apps, especially among women, and the increasing number of smartphone and the Internet users in the region.

For instance, in May 2019, health start-up, Vivant launched Nyra, a mobile application that can be used by women to track their period, fertility, ovulation, mood, lifestyle, physical activity, etc. Furthermore, according to the India Brand Equity Foundation (IBEF), with the growing internet penetration, internet users in India are expected to increase from 429.23 million as of September 2017 to 829 million by 2021. Some patient centric healthcare apps are used in management of chronic diseases such as diabetes and hypertension. Thus, with the increasing prevalence of chronic diseases, the demand for patient centric healthcare is also increasing. This in turn is also expected to propel the patient centric healthcare app market growth.